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The 5 Characteristics of a Great Sales Person

Updated: Jan 8




The life of a salesperson can be exhilarating, satisfying and stressful all at the same time. For those who don’t think they have what it takes to be a great salesperson, it’s important to understand that there are certain qualities that make up the ideal candidate, and if you can cultivate these characteristics you’ll be on your way to success in no time! Here are the 5 characteristics of a great salesperson


1) They're passionate about their product


You need to be passionate about your product. People buy from those who are passionate about what they're selling. If you don't like what you're selling, you'll have a difficult time convincing someone else that it's worth their hard-earned money. You should also be interested in the product or service and know everything about it before you sell it. And if you can answer any questions a customer might ask without hesitation, that will go a long way toward building trust with them.


2) They're experts in their field


Great salespeople are experts in their field and they're good listeners. They're not pushy, they understand the needs of their customers, and they'll go above and beyond to make sure their customer has the best experience possible. It's all about relationship building. A great salesperson will never try to sell someone on something that isn't a good fit for them; instead, they'll be honest about what would work best for them and explain why it is so great so that the customer can buy with confidence. It takes more than just being knowledgeable about products; you have to care deeply about making sure your clients are happy with their purchases - even if it means going out of your way to get them what they need or special order something.


3) They're great communicators


Great salespeople are excellent communicators, which means they're great listeners. They know how to ask questions and use those answers to tailor their message in a way that will resonate with the customer. They also need to be clear and concise when communicating the benefits of your product or service and make it easy for potential customers to understand what they have to offer. And lastly, great salespeople are confident enough in their product that they're not afraid to share it with others! People who want to become great at something need both natural talent and dedication. It takes practice and hard work, but in the end, you'll reap all of the rewards.


4) They're natural problem-solvers


A great salesperson is someone who enjoys solving problems and is willing to work hard in order to find the solution. The best way to become better at problem-solving is to follow these five steps: (1) Write down the problem and brainstorm as many solutions as you can, (2) Research potential solutions, (3) Pick a solution and implement it, (4) Evaluate how well the solution worked and tweak it if necessary, and finally (5) Repeat until you find the perfect solution. Let's say that your customer has been using an old version of your software for two years and wants to upgrade their current version with the newest one that just came out. What should you do? This scenario calls for patience! You don't want to jump straight into selling them on upgrading immediately or else they might think you're trying too hard, which could scare them away from buying from you again. Take a step back and ask them about their needs first before mentioning upgrades or showing them all the new features in your product. It's always more beneficial when customers are motivated to buy because they're happy with what they already have instead of being pushed into purchasing something they're not ready for.


5) They're always learning


A great salesperson is always learning. Every day they are reading, listening to podcasts, taking classes and talking with other experts. They don't wait for the training to come to them - they go out and find it themselves. They are constantly looking for ways to improve their skills and expand their knowledge.

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